A behind-the-scenes look at the development of Johnson & Johnson digital content highlighting pharmacists’ role in keeping patients healthy.
NACDS is celebrating an ongoing digital communications campaign by Johnson & Johnson that highlights pharmacists’ role in keeping patients healthy.
“NACDS appreciates Johnson & Johnson’s commitment to tell pharmacists’ story,” said NACDS President & CEO Steven C. Anderson. “The company’s brilliant campaign highlights the vital role of pharmacists in health equity, medication adherence, and chronic disease prevention and management.”
The current phase of the campaign commemorates American Heart Month, focusing on chronic disease prevention and management. NACDS is collaborating by amplifying the content on social media channels:
Digital content released by Johnson & Johnson, and amplified by NACDS, on National Pharmacist Day in January described aspects of pharmacists’ role in helping patients take medications as prescribed:
Overall, the Johnson & Johnson campaign is showcasing the work of pharmacists across practice settings — as both medication experts and broader health and wellness leaders.
