NACDS’ Second #PharmacyVoter Video Ad Urges Political Engagement to Build on Policy Progress Initial ad in get-out-the-vote campaign exceeds 10,000 YouTube views
Washington, D.C. – “Momentum” seems a fitting name for the National Association of Chain Drug Stores’ (NACDS) second get-out-the-vote video ad. The spot urges pharmacy personnel to sustain legislative success at the federal and state levels by making their engagement known in the 2016 elections, and its debut comes in the same week that the first video ad – “Effective” – surpassed 10,000 views on YouTube in two months’ time.
This second video continues to make the case that engagement in the political arena is essential for telling the story of pharmacy patient care, and for advancing a pro-patient and pro-pharmacy policy agenda.
The video ads encourage pharmacists and other pharmacy team members to vote and volunteer for the candidates of their choice. They are part of the larger NACDS RxIMPACT Votes get-out-the-vote effort, one aspect of NACDS’ suite of grassroots advocacy resources under the NACDS RxIMPACT name.
The ads bear the “hashtag” #PharmacyVoter – which is being used in social media to foster a community-wide focus on voter engagement. The website PharmacyVoter.org also showcases the effort and provides information about how to engage politically.
“The first video emerged as a rallying cry to help take pharmacy’s grassroots and political activism to the next level. It has been great to see NACDS members, state association partners, colleges and schools of pharmacy and other allies using it to engage more pharmacy activists,” said NACDS President and CEO Steven C. Anderson, IOM, CAE.
“This second video continues to make the case that engagement in the political arena is essential for telling the story of pharmacy patient care, and for advancing a pro-patient and pro-pharmacy policy agenda.”
The first 30-second ad – called “Effective” – debuted in March during NACDS RxIMPACT Day on Capitol Hill, when nearly 400 pharmacy advocates met with approximately 90 percent of the U.S. Congress to discuss key patient care issues. To make its point, “Effective” compared votes that are not cast to another wasted opportunity: doses of medication that are not taken as prescribed and thus unable to help the patient.
The ad unveiled today – “Momentum” – [ READ MORE ]