NACDS’ seven-figure ad campaign to advance PBM reform will reach Presidential debate viewers in the Washington, D.C. market this week.

With high viewership expected for the debate itself – and for the pre-event and post-event analysis – the ad titled “Time Is Now” will continue to urge prompt Congressional action needed by all Americans and their pharmacies.

The ad will air prominently around the debate’s simulcast coverage and popular programming on CNN, Fox News Channel, and CNBC. NACDS also is deploying the ad digitally.

“Time Is Now” debuted in June – prior to the first Presidential debate.

Prior NACDS PBM reform ads also have conveyed strategic messages at key moments during Congress’ development and consideration of legislation, including:

• straight talk about the need for PBM reform,

• the need to focus on real PBM reform,

• the dangers of pharmaceutical benefit manipulation,

• and the specific harms of DIR fee abuse.

Join NACDS President and CEO Steven C. Anderson and national political analyst Charlie Cook for a virtual NACDS RxIMPACT Votes event that will analyze the 2024 elections. The virtual event will be held Tuesday, September 17, at 1:00 pm Eastern.